Tag Archives: search engine optimization

Redirection WordPress Plugin

So when I first set up this blog I opted for the /archives/%post_id% permalink structure, which I liked because it was short, elegant, and used unique identifiers. I didn’t like the idea of date and slug based permalinks since they don’t use the hour, minute, and second you published your post; just the year, month, day, and title are used, none of which have to be unique. Although extremely unlikely, theoretically you could publish 2 posts with the same title on the same day and they would have the same URL, which doesn’t sit right with me.

As it turns out though, SEO calls for slug based permalinks since search engines strongly favor pages with keywords in the URL. I decided to switch to date and slug based permalinks, but what about all the numbered archive/%post_id% links that have been posted, linked, bookmarked, indexed, etc.? Well I found this great WordPress plugin called Redirection. It lets you specify URLs you want redirected and what HTTP response code (301, 302, 307, 404) to use. It also features a log of redirects and 404 errors, so you can look for common requested URLs that don’t exist and redirect them. It would be kind of hard to update a few hundred links to the new slug URLs, but for 5 posts it was very simple and just what I needed. Another great feature is, anytime you edit a post slug it automatically adds a redirection rule to the new URL.